#product images #product photos #product photography
Really… Why is it so important?
In the past, professional photography of e-commerce products was a task that only trained photographers with expensive equipment could do. Fast forward to today and all you need to take impressive product photos for your business is a smartphone, some free photo editing apps, and a little effort. In addition, your product photos are what online buyers are most likely to touch with your products. So great pictures can really help you build trust.
DIY or Professionals
It’s about how to take fantastic photos of your product and still simplify the process. For sellers who don’t have a knack for photography, it may be a good idea to hire an amazon product photography service or company to do the job perfectly for you. On the other hand, for sellers who prefer to take this task into their own hands, there are some important tips that you should keep in mind in order to achieve attractive and professional product photography.
Even if you plan to take your own product photos, you should leave the retouching to the professionals. Despite all of the great photo editing features, you should still make sure that your product images are as accurate as possible. Misleading product photos can lead to a lack of trust among your customers and prevent them from becoming regular customers or writing positive reviews.
Consistency Is Key
Your product photos should be consistent to strengthen your brand and enable the most uniform shopping experience in e-commerce. Regardless of whether you use Flash or no Flash, a background or no background, or a model or a doll, it is important that you apply all of the creative decisions you make across the board. One way to create consistency is to ensure that your product photos come from the same source.
Product photos are one of the most important parts of your online shop. Creating and sharing high-quality product images is a sure way to keep your business up and running. For more information on the details of taking your own product photos, Shopify has an excellent DIY resource.
Most buyers first look at the product photography and then read the description to confirm whether the product is suitable for them. Product photography tells you a lot about the product, its size, shape, color, and even how it is used. From simple studio product images to lifestyle approaches, products in action, group photos of a product line, product packaging, and much more.
If you own an e-commerce store that sells clothes, you should style the models in your products from head to toe. Viewing a table setting that combines your products with plates and mugs that you don’t sell can be distracting. While visitors will find a good example of how your products can be used in a lifestyle photo, you need to make sure that your products are the focus. After working so intensely on your product photography, you want to make sure that the products are also the focus of the website.
Could you sell your products online without images?
Studies have shown that images of real consumers, whether they are influencers or otherwise, tend to be more convincing than standard product photos. Customer pictures are usually more convincing and appear more authentic or trustworthy than standard product photos or even lifestyle pictures. These images may not be as high quality as your own product photos, but serve their own purpose of increasing conversions.
Good product photos act as brand ambassadors: They show your brand and your style in a simple, efficient, and effective way. Whether your brand is contemporary, cheesy, or something in between, your product photos will strengthen your brand and make it even more recognizable.